Hotel Loyalty

Unlock exceptional stays with hotel loyalty.


What is a hotel loyalty programme?

A hotel loyalty programme is a membership programme designed to reward guests for staying with a hotel group and its participating brands. Members can earn points and receive benefits through eligible stays and spending, with additional ways to earn available through selected partners, credit cards and other services depending on the programme.

How hotel loyalty works

01 Join the Programme

Most hotel loyalty programmes are free to join, connecting members with participating hotels and brands.

02 Earn Points

Earn points through eligible hotel stays and spending, with additional opportunities through selected cards, airlines and other partners.

Earn Points FromHotel StaysCredit CardsAirlinesTravel Partners

03 Redeem Your Points

Use points toward hotel stays, upgrades, experiences and other eligible rewards.

04 Unlock Member Benefits

Membership and higher status can bring additional recognition and privileges, including upgrades, breakfast, lounge access and late checkout.

What membership can offer
Free StaysRoom UpgradesBreakfastLounge AccessLate CheckoutExperiences

Use your points to enjoy free stays.

Use your points to unlock better rooms, views and suites.

Enjoy complimentary breakfast as a member benefit.

Enjoy access to executive lounges with food, drinks and space to relax.

Enjoy more time in your room on departure day.

Use your points for dining, events and memorable experiences.

Free Stays

Use your points to enjoy free stays.

Room Upgrades

Use your points to unlock better rooms, views and suites.

Breakfast

Enjoy complimentary breakfast as a member benefit.

Lounge Access

Enjoy access to executive lounges with food, drinks and space to relax.

Late Checkout

Enjoy more time in your room on departure day.

Experiences

Use your points for dining, events and memorable experiences.


See how hotel loyalty really works.

From earning your first points to turning them into stays and unlocking member privileges, explore the different parts of hotel loyalty and how they can work together.

There's more than one way to earn hotel points.

Hotel stays are one of the most direct ways to earn points, but they are not always the only one. Depending on the programme, selected credit cards, travel partners and promotions can also contribute to a member's points balance.

Hotel Stays

Eligible stays and spending at participating hotels can earn points directly within the hotel programme.

Credit Cards

Selected hotel credit cards and credit-card rewards programmes can provide additional ways to earn or transfer points.

Airlines & Travel Partners

Some programmes connect with airline and travel partners, creating additional ways to earn or transfer eligible rewards.

Offers & Promotions

Bonus-point offers and participating partners can create additional earning opportunities.

Travel & rewards

Other rewards can become hotel points.

Hotel points do not always have to begin with a hotel stay. Depending on the programme, eligible credit-card rewards, airline miles and other partner currencies may be transferred or converted into hotel points, creating another route toward reward stays and other hotel benefits.

Credit Card Rewards

Some eligible credit-card rewards can be transferred into participating hotel loyalty programmes, turning everyday card spending into hotel points.

Airline Miles

Selected airline programmes allow miles to be converted into hotel points with participating hotel partners.

Partner Rewards

Some travel, shopping and other partner programmes may allow eligible rewards to be converted or transferred into hotel points.

Transfer partners, conversion ratios and eligibility vary by programme. Not all rewards currencies can be transferred to hotel loyalty programmes.

Resort suite

Turn points into future stays and rewards.

Once earned, hotel points can be redeemed in different ways depending on the programme. Free stays are among the most familiar uses, while some programmes also allow members to combine points with cash, upgrade their stay or redeem points for selected experiences and other rewards.

Free Stays

Use points toward eligible stays instead of paying the full cash rate.

Points + Cash

Some programmes allow members to combine points and money toward a stay.

Room Upgrades

Selected programmes allow points or upgrade awards to be used toward enhanced rooms or suites.

Experiences

Some programmes allow points to be redeemed for dining, events and other selected experiences.

Status & tiers

Elite status rewards how you stay, not just what you earn.

Hotel loyalty programmes often have membership tiers beyond the basic level. Members can move through these tiers by meeting qualifying requirements such as eligible nights, stays, spending or other programme-specific activity. Higher status can unlock additional recognition and benefits during future stays.

How You Qualify

Eligible nights, stays, spending or other qualifying activity can help members progress toward higher tiers, depending on the programme.

Membership Tiers

Most programmes organise elite status into several levels. Each tier represents a higher level of recognition, with additional benefits becoming available as members progress.

What Status Can Unlock

Higher tiers may include benefits such as room upgrades, breakfast, lounge access, bonus points, priority service and late checkout.

Points and elite status are separate: points are generally redeemed for rewards, while status reflects a member's level within the programme.

Lounge & breakfast

Benefits that make membership worthwhile.

Hotel loyalty can offer more than points. Depending on the programme and membership tier, members may receive practical benefits that add comfort, flexibility and value to a stay.

Room Upgrades

Better rooms, views or suites may be available depending on status and availability.

Free Breakfast

Eligible members may receive complimentary breakfast or dining credits at participating hotels.

Lounge Access

Higher tiers may include access to executive lounges with food, drinks and additional space to relax or work.

Late Checkout

Some elite tiers provide more flexibility on departure day, including later checkout where available.

Bonus Points

Elite members can often earn additional points on eligible stays, helping rewards accumulate faster.

Priority & Extra Perks

Priority check-in, welcome amenities, guaranteed availability and other additional privileges may be available depending on the programme and status tier.

Benefits vary by programme, membership tier, hotel brand and individual property. Some benefits may also depend on availability.


Membership opens the door to more rewarding stays. Build your points over time, enjoy upgrades and exclusive benefits, and ultimately unlock free stays at remarkable hotels around the world.